A Guide To Sweden's Best Products For Kids, Inspired By The Swedish Royal Family

Princess Estelle of Sweden
Crown Princess Victoria, Princess Estelle, and Prince Daniel

All those men you see around Stockholm pushing strollers are not, as I once mistakenly thought, mannies. They are dads on paternity leave, and there’s even a magazine, Pappa, aimed at the demographic. Besides having arguably the best parental leave in the universe (16 months paid), Sweden’s good-looking royal family is in the midst of a baby boom. Princess Madeleine, based in London, is mother to Leonore (1) and Nicolas (7 months), and newlywed Princess Sofia is expecting her first child in April, just a month after Crown Princess Victoria, mother to Estelle (3), is expecting her second.

All of this baby news got us thinking of Swedish designer kids' gear—beyond the well-known and well-loved BabyBjörn carriers and pint-size Fjällräven backpacks. With the help of some cool Stockholm moms, we put together a guide to need-to-know Swedish brands for everything from silver spoons to hobbyhorses.


Illustrator Cassandra Rhodin’s Mini Rodini line, founded 10 years ago, is one of the most fun, and fashion-forward, around.

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